Taste the Seasons - Sainsbury's bag campaign
We recently discovered an interesting bag campaign from Sainsbury's grocery stores in the U.K. - Taste the Seasons. The idea is, you purchase these reusable bags, printed with the names of foods that are in season locally at different times of the year. It encourages both the use of reusable bags and a healthy, seasonal and local diet.
On one hand, this is a really cool idea for a reusable bag, very cute and fashionable. But we wonder if it's encouraging people to buy a bunch of small, cute bags rather than encouraging them to cut consumption by purchasing a small selection of well-made bags they'll actually use for years.
Is it a respectable effort toward cutting back on plastic bag waste and encouraging healthy habits or just green washing? What do you think?