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May 04, 2009

OUR SCOOP: Kroger's "Design A Reusable Bag" Contest Is Green-Washing At Its Finest

ReusableBags.com  5.04.09Kroger

National supermarket chain Kroger is running a "Design Your Own Reusable Bag" contest at locations across the country. The winner gets $1000 gift card and may see his or her design on one of the 99-cent reusable bags sold in Kroger stores. As the second largest retailer in the country, Kroger is positioned to make a real difference in plastic (and paper) bag over-consumption.

Unfortunately, digging a little deeper reveals that the super-chain's efforts are another disappointing example of green-washing. Kroger continues to use plastic bags at thousands of stores nationwide. And the cheap reusable bags they sell do little to solve the problems plastic and paper bags. If the conglomerate was serious about cutting mindless consumption, they would follow in the steps of Ikea or Whole Foods - two corporations doing the hard work to kick our dependence on plastic bags, instead of using the now-trendy reusables movement as a PR opportunity.

Our Take:  In a sea of green-washing, our advice remains what it's been for 6 years - buy a handful of high quality reusable bags you will use for years from a company you trust. Read more about the trouble with cheap reusable bags flooding the market here.

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