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April 16, 2010

The Story of Bottled Water

Huffington Post - 3.22.10

Annie Leonard, the woman behind The Story of Stuff, describes the inspiration behind her newest eye-opening short film - bringing home the truth behind the wasteful bottled water industry and the fears that keep people buying in. 

Leonard describes the video as "a seven-minute animated film that, like The Story of Stuff, uses simple images and words to explain a complex problem caused by what I call the 'take-make-waste' economy. In this case, we explain how you get Americans to buy half a billion bottles of water a week when most can get it almost free from the tap in their kitchen. The answer, of course, is you manufacture demand--make people think they need to spend money on something they don't actually need or already have."

Read the article here.

Watch the video.

Our Take: Annie Leonard is right on the money again. We've been drawing attention to the sham of bottled water since our launch in 2003, and not only is it a waste of money, it is a trend that's doing incredible damage to our environment and natural resources. Instead, use high-quality reusable bottles and fill them yourself!

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