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October 14, 2010

FTC Combats Greenwashing

Ftc-issues-new-labelling-guidelines-for-ecofriendly-products-bkt_5488 Inc. 10.7.2010

The Federal Trade Commission recently revised guidelines for products being labelled as "degradable," "eco-friendly," or "recyclable."

This is part of an effort to put an end to the disparity between what companies and consumers consider an environmentally-friendly product. Any label making such claims will have to be able to back up such declaration with "competant and reliable scientific evidence."

The FTC will be able to take action if it considers a company's marketing to be deceptive or flat-out untrue. This would initially come in the form of a cease-and-desist order, which becomes a fine with further violations.

Check out the whole article on Inc.com.

 

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